Lego Teaming Up with Branson Landing for 'Summer Brickation'

(Photo Courtesy: Lego Company)

By: Monte Schisler, News Director
Posted: Friday, July 06, 2012

Branson is ready to add to its already long list of family attractions later this month. Lego and Branson Landing are teaming up to host what’s called ‘Summer Brickation’.

Lego Spokeswoman Amanda Santoro tells HometownDailyNews.com that Brickation will be located in a store front, near the fountains at Branson Landing, starting July 25^th and running through September 9th.:

Amanda Santoro 2012B566

Santoro says this will not be a Lego store, where products are available for purchase.

Other cities involved with the Lego ‘Brickation’ program this summer are Myrtle Beach,South Carolina; Traverse City,Michigan and Lake Tahoe,California.

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A new family attraction is on its way to Branson. The Lego company and Branson Landing are teaming up to host ‘Summer Brickation’ starting July 25 and running through September 9.

Lego Spokeswoman Amanda Santoro tells HometownDailyNews.com that Brickation is a free event, making its way across country, stopping also in Myrtle Beach,Traverse City and Lake Tahoe:

Amanda Santoro 2012B567

Santoro says the Lego ‘Summer Brickation’ will be located in a storefront near the fountains at Branson Landing.

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The Lego toy company is embarking on a unique marketing effort, trying to introduce its various products to families on vacation – and Branson is listed as one of the stops.

Starting July 25^th and running through September 9th,, Lego will open what it calls ‘Summer Brickation’ in a storefront near the fountains at Branson Landing.

Lego spokeswoman Amanda Santoro tells HometownDailyNews.com, the toy company won’t be selling its various pieces and packages, instead it’s a way to show off what the company has to offer.

Amanda Santoro 2012B568

Other cities involved with the Lego ‘Summer Brickation’ include Myrtle Beach,Traverse City and Lake Tahoe.

=====(4^th Version)=====

Branson is ready to add to its already long list of family attractions later this month. Lego and Branson Landing are teaming up to host what’s called ‘Summer Brickation’.

This will not be a Lego store, where products are available for purchase - rather an opportunity for the company to market its brand to families on vacation.

Other cities involved with the Lego ‘Brickation’ program are Myrtle Beach, South Carolina; Traverse City, Michigan and Lake Tahoe, California.

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